We get our second magazine cover of the year through the first digital issue of ELLEidol! ELLEidol was a new spinoff off of ELLE China that was launched last year and is geared towards a younger audience. Though it was already technically a digital issue, ELLE is trying to be innovative and hence, the official digital issue of the magazine was launched.

This is Haoran's second time as the cover star of an inaugural issue of a ELLE spinoff (he was also one of the cover stars for the first issue of SuperELLE), and as fashion bloggers have noted, it speaks to his extremely close relationship with ELLE China editor-in-chief Xiao Xue. 

As for the magazine itself, though the purchasing process was a pain (I spent about an hour and a half trying to figure it out), it's clear there was a lot of thought and effort put into it. I shared a video of what the magazine looks like from within WeChat on our Twitter account. The magazine also included some voice recordings from Haoran, a couple of videos, and of course, the following interview. I took a screen recording for those who are interested in seeing what it looks like. 

Full photoshoot can be found here.