Haoran gets his seventh magazine cover of the year with Marie Claire China! This one pretty much came out of nowhere and was a hot topic of discussion on both the big forums and on Weibo, primarily due to the unique and experimental nature of the shoot as Haoran is known for his clean and sunshiny image. The Marie Claire team explained that since the theme was about breakthroughs and future possibilities, they wanted to try something daring for Haoran, a style that he's never tried before. And as we know from his previous interviews, he's always wanting to show us a new side of himself, which he definitely did this time! 

Not only has he unlocked his third women's big 5 cover, he's also the first male celeb to grace the cover of Marie Claire China this year and is just the fifth in the last two and a half years. And in a surprising twist*, Tod's is the brand that pushed for this cover. This is the first solo magazine cover that they've gotten for Haoran since he was named the ambassador of their footwear collection back in March.

Note: I'm translating from famous fashion blogger gogoboi's post of the Tencent Fashion journalist's original log (they're friends) - for whatever reason, Tencent actually edited their original article after publishing it and basically changed it a lot. I'm still so annoyed about this because it took forever to track down gogoboi's original - he only had screencaps on his Weibo. I ended up trying to combine the two.