Marie Claire: Be True, Be You

by Sunday, May 12, 2019
Haoran gets his seventh magazine cover of the year with Marie Claire China! This one pretty much came out of nowhere and was a hot topic of discussion on both the big forums and on Weibo, primarily due to the unique and experimental nature of the shoot as Haoran is known for his clean and sunshiny image. The Marie Claire team explained that since the theme was about breakthroughs and futu...

Travel Journal: Liu Haoran in Kenya With Tiffany & Co.

by Sunday, May 05, 2019
In March, Liu Haoran went on a surprise trip to Kenya with Tiffany & Co. for their Save the Wild campaign. The goal of the trip was to bring awareness to the Save the Elephants project, and to promote the brand's Save the Wild jewelry collection, which donates 100% of profits to the Wildlife Conservation Network.  Tencent Fashion was the media outlet that tagged along for th...

VogueMe: Fearless Youth

by Monday, March 25, 2019
Sixth magazine cover of the year for Haoran comes with VogueMe - April 2019 issue, the younger sibling to Vogue China! April 2019 also happens to mark the three year anniversary of VogueMe, and just as they did in previous years (Haoran was on the cover of the second anniversary issue last year), they went with a special theme for the entire magazine ("fearless youth") and invited Zhou ...

LEON China and LEON Young: Child of the Wind

by Saturday, March 16, 2019
Liu Haoran takes the cover of LEON China and LEON Young for the March 2019 issues! He is the first artist to appear on the covers of both magazines for the same month. There are two covers that were released for the main LEON China - one for Louis Vuitton, and one for Tiffany & Co.'s Save the Wildlife collection. I'll post the photoshoot for the Save the Wild cover in a separate Tiffany & Co...

Bazaar Men: Refuse to Have a "Fast Food" Life

by Friday, March 08, 2019
It's March and we're already on our fifth magazine cover of the year (a tell-tale sign that Haoran's about to start filming a new project - he's getting all of his endorsement/magazine obligations done in advance)! Haoran takes the cover of Bazaar Men, March 2019 issue - and it's double covers at that, one in Louis Vuitton, the other in Tod's. This is Haoran's third time on the cover of B...

The Eye of the Storm: Chapter 5 - Cold

by Saturday, February 23, 2019
Admin note: We're back! Thanks for your patience - we were having some technical issues with the blog and I've also been having some personal real life stuff. I mentioned this on Twitter but in case you missed it: I'm going to be taking a break from subs for a while (unless something new comes out like the HTTYD3 stuff). Will continue to translate interviews and update on the Twitter acco...

ELLEidol: Young and Promising, Match Made In Heaven

by Thursday, February 14, 2019
We get our second magazine cover of the year through the first digital issue of ELLEidol! ELLEidol was a new spinoff off of ELLE China that was launched last year and is geared towards a younger audience. Though it was already technically a digital issue, ELLE is trying to be innovative and hence, the official digital issue of the magazine was launched. This is Haoran's second time as th...

Compilation: Liu Haoran x Kiehl's

by Tuesday, January 29, 2019
Since there's been so much new material from Haoran's Kiehl's endorsement, we thought we would compile everything in a post for your viewing pleasure (seriously, the Kiehl's aesthetics have been so on point). As always, if you're looking for up to date news and translations, make sure to follow us on Twitter as we update on a pretty timely basis there. (Best viewed on PC as this post is...

The Eye of the Storm: Chapter 4 - Scene

by Saturday, January 12, 2019
This chapter takes us out of the chronological account of Haoran's life that we've had thus far and focuses on some other topics, like friendships and first loves. He talks about his trip in Japan and feeling inspired by Kiko Mizuhara, about Give Me Five and the friends that he met through the variety show, and about an absolutely fantastic instance with the paparazzi. Chapter Four - Sc...

Grazia China: No Need to Worry About Him

by Tuesday, January 01, 2019
Happy New Year! We've got our first magazine cover of the year for Haoran in Grazia China (the last time he was on this one was over a year ago!).  I know we're all getting a little antsy waiting on Haoran to choose his next project, but I do want to state here that something that's going a little under the radar is that the Chinese film/drama industry is currently going through a "hard w...
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