Haoran gets his seventh magazine cover of the year with Marie Claire China! This one pretty much came out of nowhere and was a hot topic of discussion on both the big forums and on Weibo, primarily due to the unique and experimental nature of the shoot as Haoran is known for his clean and sunshiny image. The Marie Claire team explained that since the theme was about breakthroughs and future possibilities, they wanted to try something daring for Haoran, a style that he's never tried before. And as we know from his previous interviews, he's always wanting to show us a new side of himself, which he definitely did this time! 

Not only has he unlocked his third women's big 5 cover, he's also the first male celeb to grace the cover of Marie Claire China this year and is just the fifth in the last two and a half years. And in a surprising twist*, Tod's is the brand that pushed for this cover. This is the first solo magazine cover that they've gotten for Haoran since he was named the ambassador of their footwear collection back in March.

Note: I'm translating from famous fashion blogger gogoboi's post of the Tencent Fashion journalist's original log (they're friends) - for whatever reason, Tencent actually edited their original article after publishing it and basically changed it a lot. I'm still so annoyed about this because it took forever to track down gogoboi's original - he only had screencaps on his Weibo. I ended up trying to combine the two. 

It's March and we're already on our fifth magazine cover of the year (a tell-tale sign that Haoran's about to start filming a new project - he's getting all of his endorsement/magazine obligations done in advance)! Haoran takes the cover of Bazaar Men, March 2019 issue - and it's double covers at that, one in Louis Vuitton, the other in Tod's.

This is Haoran's third time on the cover of Bazaar Men (one of the major five men's magazines in China), and it's a particularly meaningful one because he recently celebrated his five year anniversary since debut. And it just so happens that Bazaar Men was the very first fashion magazine cover of his career. There's an interesting short convo between Haoran and the editor-in-chief of Bazaar Men China at the end of this article on that topic as well.

In this interview, we catch up with Haoran on what he's been doing during his break, how he's learning to find that ideal work-life balance, and some fun stories from his childhood, and how he's been allowed to grow up very organically.

Just a few more weeks until he starts his new project! For regular news, updates, and translations on Haoran, make sure to follow us on our Twitter account! 

We get our second magazine cover of the year through the first digital issue of ELLEidol! ELLEidol was a new spinoff off of ELLE China that was launched last year and is geared towards a younger audience. Though it was already technically a digital issue, ELLE is trying to be innovative and hence, the official digital issue of the magazine was launched.

This is Haoran's second time as the cover star of an inaugural issue of a ELLE spinoff (he was also one of the cover stars for the first issue of SuperELLE), and as fashion bloggers have noted, it speaks to his extremely close relationship with ELLE China editor-in-chief Xiao Xue. 

As for the magazine itself, though the purchasing process was a pain (I spent about an hour and a half trying to figure it out), it's clear there was a lot of thought and effort put into it. I shared a video of what the magazine looks like from within WeChat on our Twitter account. The magazine also included some voice recordings from Haoran, a couple of videos, and of course, the following interview. I took a screen recording for those who are interested in seeing what it looks like. 

Full photoshoot can be found here.